U.S. Potential Sales of Work Trucks and Truck Equipment by Geographic Market

NTEA's sixth edition of U.S. Potential Sales of Work Trucks and Truck Equipment by Geographic Market enables commercial vehicle industry companies to calculate potential product sales and market share in 106 application markets in all 50 states, the District of Columbia and 383 metropolitan statistical areas. 

This market data tool helps:

• Define potential market size and share by sales dollars
• Effectively allocate sales personnel
• Measure sales performance across time
• Develop effective market strategies

Provided as a digital PDF for quick reference, this resource also enables users to conduct “what if” scenarios with supplemental Microsoft® Excel files containing the data. Companies can carry out market-planning exercises for their entire business or isolate an individual product line. A step-by-step tutorial is included.

$99 for NTEA members; $299 for nonmembers

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