By Jennifer Rogers (LinkedIn), treasurer, NTEA Generation Next
If you’re new to the work truck industry, building a network might seem overwhelming. But with a straightforward plan, you can break down the process and start making meaningful connections that will enhance your learning and support your career growth. Here are a few purposeful networking strategies to help you get started.
Step 1: Prepare for industry events and trade shows
Industry events like Work Truck Week provide excellent opportunities to connect with others in the field. Before attending, research the companies and professionals you’re most interested in seeing. Set clear goals, such as meeting three industry veterans or attending at least two networking events. Arrive early, keep conversations engaging and focused, and listen actively. People remember genuine interactions, so give them your full attention. After each conversation, jot down a note about what you discussed to make follow-ups more personal.
Step 2: Follow up thoughtfully
If you exchanged contact details at an industry event, reach out within 24–48 hours. Mention something specific from your conversation to help jog their memory. Avoid asking for anything in your follow-up message; simply send a friendly note to reconnect. Even if you don’t get an immediate reply, this small effort keeps you on their radar and sets a foundation for future interactions.
Step 3: Get involved with NTEA’s Generation Next
One of the best networking resources for early careerists is NTEA’s Generation Next, a community that connects industry newcomers with mentorship, resources and tailored networking events. Whether you’re just starting or are already in an executive role, Gen Next provides easy access to networking. Set a goal to attend at least one event or webinar per quarter. These in-person and digital offerings are perfect for building peer connections, learning from others and finding mentors.
Step 4: Consistently build relationships
Effective networking is an ongoing process, not just something to do at events. Make it a habit to reach out to one new or existing contact each quarter, whether it’s a quick coffee chat, phone call or email. Regular check-ins strengthen relationships over time. Be genuine in your interactions and show that you’re committed to growing within the industry. Remember, every interaction is an opportunity to learn —and the industry is filled with knowledgeable people willing to share insights if you’re open to it.
With small, intentional steps, you can build connections that open doors, spark new opportunities and support your career growth.
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