2/11/25
Liftmoore Inc. (Houston, Texas) announced the retirement of Steve Coffee from his position of national sales manager. Coffee's career began as owner of General Truck Body in Roanoke, Virginia, in 1972 through 1990. After a hiatus from truck equipment, he returned to the truck equipment industry with Anchor Sales and then Amthor International.
In 2003, he made an agreement with Herb Koenig, Jr. to join the Liftmoore team. Starting as a Regional Sales Manager in the Mid-Atlantic region, then in the Southeastern states, and later as National Sales Manager.
In his 21 years with Liftmoore, Coffee’s technical knowledge, ownership experience, and market knowledge relating to propane, rail, heavy equipment, and utility customers contributed to growing Liftmoore’s sales efforts throughout the distributor network.
For more information, visit https://liftmoore.com/.
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