1/30/25
Maxon (Santa Fe Springs, California) announced 2025 has started with a bang with the addition of twenty-one new sales representatives. These new additions are the culmination of a new sales plan that has been over a year in the making.
“With the completion and ramp up of our new factory in Monterrey, we knew we needed to be aggressive with a new sales plan to fill this world class factory,” said Brent Stratton, the President of Maxon. “With our combined two facilities, we now have the capacity to build 120% of the current North American liftgate market. To that effect, we have made a major investment in the future of our company and our industry with the doubling of our field sales support team.”
Over a year ago, the executive sales team at Maxon met to strategize on how to best serve the North American liftgate market. We knew we had the best team in the industry, but we also knew that to meet our ambitious sales goals, we would need to elevate our plans to the next level.
Maxon has Reorganized our go-to market strategy with five teams:
- National Accounts
- Lease/Rental/Fleet
- Retail/OEM
- Canada
- Mexico
Our next decision was to promote from within, as many of the current members of the Maxon Sales team have proven to be top performers. New promotions within the Maxon sales organization include:
- Howard Smith - Senior VP of Sales
- James Delucchi – VP of Rental/Lease and Fleet
- Brian Hufnagl - VP of Retail/OEM
- Mark Gordon – Director of OEM Support
- Joe Carrico - Regional Sales Manager, Lease
- Dan Callison – Regional Sales Manager, Lease
- Andrew Smith – Regional Sales Manager, Lease
- Dave Luther – Regional Sales Manager, Lease
- Chris Pilkenton – Regional Sales Manager, Lease
- Jeff Kraus – Regional Sales Manager, Retail
- Ryan Adam – Regional Sales Manager, Retail
- Ben Buchanan – National Sales Representative
In addition, Maxon would like to welcome these new hires to our team:
- Jordyn Turner – Canada Retail Sales
- Rick Evans – Director of Lease Sales
- Tony Decent – Director of Lease Sales
- Jack Falter – Regional Sales Manager, Retail
- Murphy Stratton – National Sales Representative
- Brody Wagner – National Sales Representative
- Jim Bateson – District Sales Representative, Lease
- Sam Militello – District Sales Representative, Retail
- John Pavey – District Sales Representative, Retail
- Mike Elian – District Sales Representative, Retail
- Adam Guest – District Sales Representative, Retail
- Curtis Osusky – District Sales Representative, Lease
- Dustin Klitzke – Area Sales Representative, Lease
- Elijah Rehrer – Area Sales Representative, Lease
- Aaron Dickson – Area Sales Representative, Retail
- Jason Rymut – Area Sales Representative, Retail
- Marcus Michalski – Area Sales Representative, Retail
- Brent Clapper – Area Sales Representative, Lease
- Adam Alvarez – Area Sales Representative, Retail
- Ian Meredith – Area Sales Representative, Retail
For a full listing of the current Maxon sales organization and the new structure, please visit our website at www.maxonlift.com/salesorganization.
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